Prepare the home and arrange permission
Agree a suitable visit with the people involved and follow the access and consent requirements that apply to the tenancy. Arrange permission to use the photographs, including the photographer’s rights. Avoid displaying occupants, mail, identity documents, family photos or other personal details.
Tidy the spaces and use daylight where practical. Wipe the camera lens, hold it level and take a few deliberate images from different positions. Review them at full size for blur and accidental reflections before leaving.
Build a gallery that answers questions
Lead with a clear image of the actual home’s most informative space. Then take the viewer through the layout in a sensible order. Aim for coverage rather than many near-identical angles; make it easy to tell one room from another.
- Living and dining: show usable space and how rooms connect.
- Kitchen: show the layout and appliances actually included.
- Bedrooms: include each room and relevant storage.
- Bathroom and laundry: show the facilities and their condition.
- Outdoor space and parking: distinguish private areas from shared facilities.
- Entrance and access: show the route where it helps explain the property.
Keep editing faithful to the home
The ACCC says business claims, including images and descriptions, must be accurate and grounded in facts. Its guidance also explains that fine print cannot contradict the overall impression of an advertisement.
As a practical editorial standard, keep exposure and colour corrections modest. Do not stretch room proportions, erase damage or replace the view with something renters will not see. Use current photos of the actual property for an available rental. An AI-generated room or stock photograph cannot demonstrate that property’s condition. Clearly distinguish any explanatory illustration from the property gallery.
Write the details a renter needs
Use a descriptive title based on confirmed facts, such as the dwelling type, bedroom count and location. Set out the weekly price, proposed availability, included appliances, parking, furnishing and inspection arrangements. Avoid vague superlatives when a specific fact would answer the question.
For example, a useful draft might say: “Two-bedroom apartment with one allocated car space. Unfurnished; dishwasher included. Available from [confirmed date]. Contact the advertiser for inspection arrangements.” Replace every element with verified details before publishing; this is a writing example, not a property offer.
Review the full ad on a phone, check the gallery order and confirm the enquiry details. Keep availability and inspection times current. RIA’s advertiser workspace supports property management, with email confirmation, automatic publication checks and review of flagged content.
Before you publish your ad
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General information for private residential rentals, based on the official sources linked here. Rules can change and different arrangements, including rooming accommodation and social housing, may have different requirements. Check the relevant authority for advice about your situation. Suggest a correction.